The Answer to how BYUtv will make money

There have been lots of questions about how can BYUtv make money broadcasting the football and basketball games as a non-profit entity. This article sheds light on how it works:



http://www.sltrib.com/sltrib/sports/52211444-77/byutv-byu-games-espn.html.csp?page=1

BYUtv is having no trouble selling advertising for its upcoming telecasts of Cougar football and basketball games. They’re just not calling it advertising.



"We call it underwriting or sponsorships," said Derek Marquis, managing director of BYU Broadcasting. "How do you think PBS survives?"

So as long as they are not selling advertising it is okay if Les Schwab is the "underwriter" for the BYU-Idaho State game.



Sounds like they are not having any trouble finding companies willing to be sponsors on BYUtv.



Hopefully the rebroadcasts are still shown without messages from "underwriters". Its nice to be able to sit down and watch a rebroadcasted game with no interruptions.

Heck, I'd watch a rebroadcast with "underwriters". Just don't put anything on the field.

I can only imagine the comment section in the Salt Lake Trib after that article.

So...will we have regular commercials on BYUTV or will there be spots of 20 minutes call-in segments where we have to donate money? :gross:



Oh...also if we donate a certain amount would we get a CD audio of Wrubell of the game...and if we donate more do we get a DVD copy of the game afterwards?

Ball4 wrote:
So...will we have regular commercials on BYUTV or will there be spots of 20 minutes call-in segments where we have to donate money? :gross:



Oh...also if we donate a certain amount would we get a CD audio of Wrubell of the game...and if we donate more do we get a DVD copy of the game afterwards?

You will get your name on a special list thanking all the wonderful sponsors and a certificate mailed to you that you can use when you file your taxes.

Ball4 wrote:
So...will we have regular commercials on BYUTV or will there be spots of 20 minutes call-in segments where we have to donate money? :gross:



Oh...also if we donate a certain amount would we get a CD audio of Wrubell of the game...and if we donate more do we get a DVD copy of the game afterwards?

No, there will be short infomercials from Utah-based pyramid-scheme multi-level marketing companies.

BYutv has "no trouble" selling ad space? That's a network's DREAM scenario. I don't know of anyone whose phone rings off the hook like that.



But I will tell you one network where that's NOT happening: the mtn.



I wonder where all these sponsors are coming from....

I may check out a couple AFA games on the mtn this year just to see what they're advertising, since seriously 80% of their ad space was Utah based previously.



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