From recent article in Deep Shades of Blue, there are two very good reasons for signing agreement with USM:
1. "Those ventures into the deep south gives BYUâs independent schedule a bit of a southern fried flavor. Athletic Director Tom Holmoe is quoted in the schoolâs press release as saying that the series gives BYU fans in the south another opportunity to see the Cougars play in person. Playing games in SEC and ACC country certainly wonât hurt BYUâs recruiting efforts in that talent-rich region either."
2. "Southern Miss is the type of program that Cougar fans can expect to begin to see replace teams like San Jose State, New Mexico State and Idaho on future schedules. The Golden Eagles are a definite upper-echelon program in C-USA, having won four conference titles and finishing as the runner-up twice since the league was formed in 1996."
Again the decision boils down to exposure (for fans and potential recruits) as well as strength of schedule.
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