crazycougar84601 wrote:
What do you guys think it would take to get a Blue or a White out done? I'm sure lots of $$ to produce 65,000 t-shirts. Would we have to get in contact with the marketing dept? I'd love to help where I can to get it done. I'd think it be really cool to have a shirt with a oval Y on front and the sponsers on back who helped make it happen, a cougar corner logo on there would be great too!
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Well, they sell the quasi-official football season t-shirt every season at the bookstore for $5. They may be taking a loss on those, but assuming they aren't, that would be $325,000 / game, or just under $2.3 million for the entire season if you gave a new shirt to every person in attendance for each of the 7 home games. That's a lot. However, if you just give out one with every season ticket (about 40,000), and then a new one to everyone that showed up without one (max of about 25,000 * 7 = 175,000), you'd be doing about 215,000 * $5 = $375,000, which seems entirely doable with the new ESPN money and a 7th home game's ticket revenue (any idea how much that is? I mean, at student ticket prices for a sell out, that'd be close to $1 million, and I know there are much more expensive tickets in that stadium...).
We did something like this for the '06 season when we were on CougarBlue, and got thousands of white towels made up for everyone to wave. It looked awesome, but without the AD behind us, it didn't catch on long term. They really needed to take that ball and run with it, but didn't. Also, the deluge at the Tulsa game made a lot of people ditch their towels and they got ruined on the wet stadium floor...
Anyway, I think your best bet is to include a nice-looking shirt with each set of season tickets, with explicit instructions to wear that shirt. You would have had to have done it as people were renewing tickets so that you could get sizing information. Then, you'd have to have crappier shirts to give out to people at the gate if they didn't have the season ticket shirt. If it wasn't crappier, you know people like Airwolf are just going to leave theirs at home so they can get a new one. Trying to do that at the gate is a big logistics headache, but it could work if the AD gets behind it and the cost is reasonable.