BYULV wrote:
He assumes by removing the athletic scholarships you can just replace them with need based scholarships. If athletics dies out, the money also dries up and there won't be even a small fraction of money available for need based scholarships that he proposes (speaking to football and bball of course since they foot the bill for athletic dept. Anyway)
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I completely agree with BYULV, but there is an added dimension. Let's be honest, athletics are the major marketing arms of most non-Ivy League American universities. They aren't just getting athletic revenue, they are creating visibility for their institutions and creating brand loyalty that creates demand for their academic offerings.
How many people would come from outside of Nebraska for a University of Nebraska education if their wasn't national recognition of the Cornhusker brand? Same question for the University of Arizona, or the University of Oregon, or the University of Alabama, or (add public university name of choice here)?
Academic institutions have parlayed their reputations for athletic excellence into a willingness in the average student to trust that they will get a good education at an institution with good national visibility while obtaining the social credibility from a school that generates buzz around the water cooler as an alumnus.
I'm not saying that those schools haven't used the revenue from athletics or from the increased enrollment resulting from nationally recognized athletic success to improve their scholastic offerings. Many of these schools have been more able to lure good professors and researchers as a result of the increased revenue, and are actually better academic institutions as a result.
I can't remember where or when I read it, but a few years ago, when I was applying to residency, I remember reading where the president of the University of Oklahoma said that he hoped to create "a university that the football team could be proud of." :gross: :sick: Big money athletics are so entrenched in American universities that they will never be successfully extricated, no matter what Ralph Nader or anyone else wants.