Big 12 ADs Up to No Good

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It could be a short matter of time before all conferences have their own networks. Maybe not to show all games, but games that ESPN doesn't air or to rebroadcast games, etc. The MWC was the first, then the Big Tenleventwelve, now the Big Twelveten.

Big Ten Network is a success, because it has HUGE media markets for its teams. The Big 12 will have the state of Texas, which makes it work. More people will be interested in that state for that Network than the entire footprint of the MWC. Add Oklahoma and the rest, and it will be a success if they handle it right. Right being give ESPN the prime games and put the other on their Network. Win-win. That is what the Big11 did.