Dan Wetzel
" Big 12 commissioner Dan Beebe all but killed his own conference on April 30, 2008. Thatâs when he decided to team up with the Big Ten and Pac-10 to reject a four-team playoff being pushed by the SEC and ACC. If the Big 12 (and/or the Big East) had supported it, the so-called âPlus Oneâ model likely wouldâve happened. Even that modest playoff would have meant hundreds of millions of additional revenue for college athletics... That would have solved all the monetary concerns that have left the Big 12 on the verge of collapse at the hands of its one-time allies, the Big Ten and Pac-10... Am I being too hard on Beebe? Not even close. Heâs been played like a fiddle.
...Iâve... helped write a book on the subject â âDeath to the BCS,â due out in October. Sorry for the shameless plug, but when I say it takes an entire book to show all the scams and lies that really power the system, I mean it. Just know this, the BCS offers not a single, real world, tangible benefit to college athletics. Its only defense is that itâs better than the old system, which isnât saying much. Financially is where it performs most poorly. The current bowl system/BCS generated... in 2008-09... just $140 million in profit due to the high cost of keeping most bowl games afloat. If this sounds good, it isnât. Delany estimates a playoff could gross $880 million... meaning the BCS is costing college athletics over half a billion in annual profit... The BCS has killed everyone financially. Itâs killed them to the point only a dozen or so schools break even each year on athletics. Most athletic departments need student fees or taxpayer funded general university budgets to cover expenses (nearly $900 million combined in 2008-09 according to USA Today)... All while that pile of playoff money sat there, untapped.
...The 16-team playoff was the only route to save the Big 12, Big East and likely the ACC as it now is constructed. Under our detailed plan (essentially the NCAAâs model for lower divisions), every time a team plays a game it would receive a share of revenue, in this case $25 million. Consider the 2008-09 season where Big 12 members Oklahoma, Texas and Texas Tech all wouldâve been selected. If the seeds held, those clubs wouldâve combined to play nine playoff games meaning the league wouldâve walked with $225 million in revenue. The conference then couldâve written each league school an $18.75 million check just from the playoff. That year the Big Ten wouldâve earned just three shares for $75 million, a per team share of $6.8 million. If thatâs happening, do you think Missouri and Nebraska still want out? You think the Big Tenâs TV revenue advantage still matters? This all goes back to the cost of inaction, the penalty for not dealing with the sportâs most pressing problem.
...Itâs almost assuredly too late for the Big 12 and the Big East to make the bold moves that could save them. They could try though. If Beebe and current Big East commissioner John Marinatto want to display real leadership, they can tell their current members to sit tight and allow them to build a consensus for a real football postseason that will solve all their revenue problems... The other leagues and Notre Dame would be all for it. The SEC and ACC would be smart to approve simply as a defense against Big Ten and Pac-10 aggression. Or in the ACCâs case, the inevitable SEC pillaging of its teams... A 16-team playoff could be up and running by 2014 â which would immediately change all the revenue models. Then Beebe could show that teams such as Nebraska and Texas could make more money while enjoying a clearer road to that thrilling postseason by staying home. He would be able to offer a future thatâs brighter than the one offered by the Big Ten or Pac-10. "