F
FidoOne of the current core tenets of the NCAA's identity and business model will be illegal in the state of California starting in 2023.
Gov. Gavin Newsom has signed into law the Fair Pay to Play Act, which says colleges in California cannot punish their athletes for collecting endorsement money.
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The law, which is scheduled to go into effect in January 2023, does not require schools to pay athletes directly as employees. Instead, it makes it illegal for schools to prevent an athlete from earning money by selling the rights to his or her name, image or likeness to outside bidders.
The law also allows for college athletes to hire a licensed agent to represent them. The bill was amended several times, including a recent provision that prevents athletes from signing endorsement deals that conflict with their team's sponsors. For example, a basketball player could not wear Nike products during team events if he or she plays for a school that is sponsored by Under Armour.
Current NCAA rules do not allow players to accept any compensation related to their status as a college athlete from outside sources.
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NCAA board of governors chair Michael Drake told ESPN that the NCAA wants to "evolve" and "modernize" its approach to name, image and likeness rights, but fears that California's bill has the potential to blur an important distinction between professional leagues and amateur college sports.
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The NCAA assembled a group of university presidents, athletic directors and conference commissioners earlier this year to examine ways it might update its current policies. That group is expected to report its findings to the board of governors at some point in October. Drake, who spoke to ESPN before Newsom signed the bill, said the NCAA preferred that California give the association time to adjust its rules to avoid a situation where schools in different states are operating with different rules.
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The Fair Pay To Play Act breaks new ground by guaranteeing college athletes a chance to earn cash in an open-market system. Skinner says the law creates a variety of opportunities for athletes who want to take advantage of it. Star players may be able to make money from apparel contracts, autograph signings and television commercial appearances. Less prominent athletes, she said, could benefit from things like being able to advertise their connection to their university team while teaching lessons to youth athletes or collect revenue from selling advertisements on social media accounts.
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It will be interesting to see how BYU reacts in this changing environment and if the changes extend to other parts of the school that impact the sports program.
Gov. Gavin Newsom has signed into law the Fair Pay to Play Act, which says colleges in California cannot punish their athletes for collecting endorsement money.
...
The law, which is scheduled to go into effect in January 2023, does not require schools to pay athletes directly as employees. Instead, it makes it illegal for schools to prevent an athlete from earning money by selling the rights to his or her name, image or likeness to outside bidders.
The law also allows for college athletes to hire a licensed agent to represent them. The bill was amended several times, including a recent provision that prevents athletes from signing endorsement deals that conflict with their team's sponsors. For example, a basketball player could not wear Nike products during team events if he or she plays for a school that is sponsored by Under Armour.
Current NCAA rules do not allow players to accept any compensation related to their status as a college athlete from outside sources.
...
NCAA board of governors chair Michael Drake told ESPN that the NCAA wants to "evolve" and "modernize" its approach to name, image and likeness rights, but fears that California's bill has the potential to blur an important distinction between professional leagues and amateur college sports.
...
The NCAA assembled a group of university presidents, athletic directors and conference commissioners earlier this year to examine ways it might update its current policies. That group is expected to report its findings to the board of governors at some point in October. Drake, who spoke to ESPN before Newsom signed the bill, said the NCAA preferred that California give the association time to adjust its rules to avoid a situation where schools in different states are operating with different rules.
...
The Fair Pay To Play Act breaks new ground by guaranteeing college athletes a chance to earn cash in an open-market system. Skinner says the law creates a variety of opportunities for athletes who want to take advantage of it. Star players may be able to make money from apparel contracts, autograph signings and television commercial appearances. Less prominent athletes, she said, could benefit from things like being able to advertise their connection to their university team while teaching lessons to youth athletes or collect revenue from selling advertisements on social media accounts.
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It will be interesting to see how BYU reacts in this changing environment and if the changes extend to other parts of the school that impact the sports program.