IMO, it's mental.
In the MWC there were several teams each year that challenged for the championship - San Diego, BYU, New Mexico, UNLV, and Utah (before Boylen). You couldn't afford a loss. Even a game against AF had significant meaning.
In the WCC it's basically just Gonzaga. BYU is a distant second and SMC is right behind us. After Gonzaga, BYU, and SMC it's a free for all of horrible teams. With Gonzaga being such a big dog in the conference, the season is basically done before it starts. Games have less meaning, so BYU mails it in on a few games. As long as the finish second and don't drop too many games, they'll get an at-large bid (not this year). Essentially, there is little to fight or prove. We play down.
Rose needs to figure out how to light a fire in the players' bellies. Few says he struggles with this at Gonzaga.
I doubt we switch conferences soon. Recruits are what they are.
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