F
FidoWhat is the most important factor for the league moving forward?
The date Big 12 fans need to circle on their calendars is Jan. 15, as a vote at the NCAA Convention could provide a trigger for change.
Here's the prevailing thought around the Big 12: If its legislation proposal gets shot down, there's a roughly 70% chance the league will expand during the next year or two in order to get a title game. If the legislation passes, there's less than a 50% chance of imminent change in the form of the Big 12 adding new members.
Which schools would the Big 12 add if it chooses to expand?
⢠BYU: The Cougars football program, which plays as an independent, has the most resonance of any available school. BYU has a national following and a decorated history that includes star quarterbacks Jim McMahon, Steve Young and Ty Detmer. There are issues with BYU, such as the BYUtv network, tough geography and some finicky logistics that come with not playing on Sundays. But those problems can likely be resolved, as BYU has an increased desire to join the league because of the yawning perception gap between the Power Five and everyone else. BYU realizes it won't be treated like Notre Dame as an independent, so this seems like the most logical move for both sides.
⢠Cincinnati: The Bearcats' best selling point is that West Virginia needs a friend and neighbor, and Cincinnati is just over 300 miles from Morgantown. The Bearcats offer the Cincinnati media market, a recruiting toehold in Ohio and strong recent success.
⢠Connecticut: UConn would be attractive in a scenario in which the league adds a cable network, as it theoretically could bring a lot of eyeballs in the Northeast. The strong academics and basketball program would also be assets, as would the notion of the Big 12 adding a flagship state school. But if the conversation inevitably turns back to football, UConn wouldn't cut it.
⢠Colorado State: This would be another play for TV markets, as Colorado State would theoretically bring Denver. It would also help if the Big 12 adds BYU, giving the league a distinct footprint in the Mountain Time Zone. Colorado State's biggest problem is West Virginia, as the feeling within the league is that the Mountaineers have been good members and deserve a neighbor.
⢠Houston - There is surprisingly little momentum for the Cougars, as the prevailing thought is that the Big 12 already has a significant presence in the Houston TV market.
⢠Central Florida and South Florida: Considering the ripe markets (Orlando and Tampa) and boundless football potential, there is strikingly little momentum for these schools.
⢠Memphis: Ultimately, though, the football program isn't developed enough and better academic schools are available.
⢠Tulane: The distinct lack of notable football history and the shadow of LSU have stalled Tulane's candidacy.

