M
Mars"In the 18-year history of the bowl game, BYU followers have contributed to the four most profitable ones. Today may make No. 5. Largely because of the money BYU fans leave behind, the bowl is expected to break the $150 million mark in economic impact over the bowlâs history, according to the Las Vegas Convention and Visitors Authority. âWhen BYU comes in here, it means itâs a sellout,â authority spokesman Vince Alberta said. âThey bring fans who would otherwise not be in Las Vegas, and they are spending money.â Indeed, the Las Vegas Bowl has sold out for four consecutive years. Alberta estimated that the total economic impact for the area would be right around last yearâs figure of $14.2 million. âWeâve seen consistent numbers â and theyâve been consistently great,â Alberta said. âSince BYU has been in the bowl, itâs the highest economic stimulus weâve ever had.â
Before BYU became a fixture in the bowl game, the Las Vegas Bowl struggled financially. The average attendance from 2001-04 was just more than 22,000. Those games generated about $9.3 million for Las Vegas, plus what was spent gambling. Since 2005 â with BYU in town â the average economic impact has been $13.6 million annually. The attendance at Sam Boyd Stadium has eclipsed 40,000 each year.
âFive years ago, this bowl game was on the verge of not meeting its attendance requirements,â BYU coach Bronco Mendenhall said. âIf you look at the partnership, which is what it has been with BYU, itâs been sold out ever since then. Thatâs because of BYU.â
Last yearâs game between Arizona and BYU attracted about 32,700 attendees from out of town. For todayâs game, about 32,000 will be from out of town. By the end of today, more than 300,000 out-of-town fans will have seen Las Vegas Bowl games. âAll that adds up to a very winning combination to, ultimately, the residents of Southern Nevada because itâs helping the economy and creating jobs,â Alberta said."

