His comments just confirm that they weren't strategic at all in their expansion efforts. They took the two best football programs at the time that they could.
Here is the tale of the tape of the potential members as of October 2011 (when they added TCU and West Virginia):
Media markets added to the conference footprint (bold means they have a substantial presence in the market; ? means they might have a decent presence)
BYU:
#33 SLC #42 Las Vegas? #12 Phoenix? #2 Los Angeles?
TCU:
NoneLouisville:
#50 Louisville #63 Lexington #25 Indianapolis? #29 Nashville?
Cincinnati:
#34 Cincinnati #17 Cleveland? #32 Columbus?
West Virginia:
#65 Charleston-Huntington #23 Pittsburgh? #9 Washington DC?
Colorado St:
#18 Denver #91 Colorado Springs-Pueblo?
Houston:
NoneSMU:
NoneRice:
NoneSource:
http://www.stationindex.com/tv/tv-markets" onclick="window.open(this.href);return false;
Win pct previous 5 full seasons '06-'10 (10 full seasons '01-'10)
TCU: .846 (.784)
BYU: .769 (.650)
WVA: .753 (.698)
Cincinnati: .692 (.595)
Louisville : .548 (.648)
Colorado St.: .327 (.439)
Houston: .621 (.496)
SMU: .365 (.316)
Rice: .419 (.394)
Top 25 finishes previous 5 and 10 seasons
TCU 4 (7)
BYU 4 (5)
WVA 4 (6)
Cincinnati 3 (3)
Louisville 1 (4)
Colorado St. 0 (0)
Houston: 0 (0)
SMU: 0 (0)
Rice: 0 (0)
US News and World Report rankings (current rankings, but likely not much different in 2011)
Rice #19
SMU #58
BYU #62
TCU #76
CSU #121
Louisville #161
West Virginia #168
If they really cared about academics Louisville and West Virginia wouldn't get a sniff. If they cared about expanding their media markets no Texas team would have been considered. What they did care about was recent football performance of the teams in the Central or Eastern time zone. That's how they got TCU and WVA.