No way this guy even comes close to $45K for this idea.
Kickstarter is 2% decent ideas, and the other 98% are just like this--okay concepts with idiot owners/managers who have $ in their eyes and horrendously overestimate the market for their product. If he took this idea to private equity and said he needed $45K to get the idea to market, he'd be laughed out the door, and that's probably exactly what happened. So crowdfunding becomes the last resort for unprofitable ideas to be subsidized by the minions online who are lonely and just want to belong and are willing to pay for that feeling. They'd be better off putting that money towards therapy or a vacation and just setting a couple of calendar reminders on their phone and creating a hometeaching group in their contacts.