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GolfDiveNCougsAll, I figured I could use your input in this before I go emailing everyone. The following is an email (and hardcopy letter) I will send to Tostitos, with the idea that if you want something changed, go after the money. In case you're all curious, YES, I'm serious about my threats in the letter. I'd be honored if you'd do the same. And please feel free to use any or all of what I've written if you would also like to contact Tostitos. PLEASE DO! I will also send this email to the PR departments of PepsiCo, the Fiesta Bowl, and any ESPN/Media outlet for whom I can find an email address. I'd encourage you all to do the same. We CAN institute change. Before I send it off, however, I'd welcome any feedback or suggestions you have.
Attn Tostitos Public Relations:
To Whom it May Concern,
I have been a longtime customer of your products. I have always found them to be of the highest quality, and my family and I have enjoyed them very much. I've been a frequent purchaser not only of your brand's Corn Chips, but also Queso Dip and Salsas. Delicious.
I am writing to tell you that I WILL NEVER purchase another product from your company.
You're probably curious why, considering the praise I've just heaped upon you. Let me tell you.
You are the Title Sponsor for College Football's Bowl Championship Series Fiesta Bowl. The BCS is an organization that was created to horde and monopolize money and power for the established elite programs in Collegiate Athletics, and FROM all others. In the past, the Fiesta Bowl has been an honest event that has done many positive things for College Football and its community. Even when the BCS offered to make it part of their scheme, the Fiesta Bowl itself was acting in its own best interests, for which I couldn't blame them, as long as they did their part to accomplish goals that the Collegiate Bowl system has aspired to for a century, namely rewarding scholar-atheletes for superior play, and affecting their community positively. This year, all of that changed. With this year's INTENTIONAL manuevering to DENY two WORTHY yet non-"royal" teams from proving themselves AGAINST other top-NAME schools, the Fiesta Bowl has become a COMPLICIT Partner in the EXPLOITATION of unentitled Collegiate Sports Programs, even to its OWN FINANCIAL DETRIMENT. There is no way the Bowl will recieve the ratings it has enjoyed previously given two "small-time" schools and media-markets, yet the Fiesta Bowl towed the BCS company line and did it anyway. These two schools are being RELEGATED to a meaningless game with one another to absolve the "Royal" collegiate organizations the EMBARRASSMENT of more potential losses at the hands of these unentitled teams on the game's biggest stages, in order to perpetuate false public perception that teams from these conferences are not as good. It was an intentional and subversive tactic to maintain their kingdom, and the Fiesta Bowl, which proudly displays YOUR name, is the facilitator in this dubious dishonesty. It is disgusting. And it shouldn't be the kind of dishonest event with which you should want your name associated.
I have a son who is almost three now. It has come to the point that I CAN'T CONSCION instilling in him the love of sports and the desire to compete collegiately, when I can see that his talents would be abused and exploited for the avarice of a select few persons and organizations. For this reason, as a proponent of honor and fairplay, and a fan of College Football's true ideals of sportsmanship, I can not support an organization such as yourself, who financially supports the exploitation of the underprivileged for the unethical benefit of the few.
I will once again patronize your company and products when I see that you've made your continued support of the Fiesta Bowl contingent on their becoming a part of a Collegiate System that is FAIR and EQUITABLE to ALL College Football participants, namely incorporating the Fiesta Bowl into a TRUE playoff which includes ALL conference champions. Until that time, you'll not recieve PENNY ONE from me and my house. I'm done with you, with Frito-Lay, Gatorade, and Quaker Oats brands. I'm EVEN SWITCHING FROM PEPSI TO COKE. That is how serious I am about this. I will also encourage ALL of my friends, sports fans or not, to do the same. I'm SICK and TIRED of the lies, extortion and greed that has RUINED the Sport of College Football that I love, and YOU SHOULD BE TOO. When you're willing to stand with honesty and honor, please let me know, because I HAVE always enjoyed your products.
I look forward to hearing your prompt response.
Yours sincerely and extremely disappointed,
(GolfDive)

