W
WickchadIn Harmon's satire hype column he included a line that made me laugh:
http://www.deseretnews.com/article/765599738/Its-time-to-take-the-BYU-Utah-and-USU-hype-to-a-whole-nother-level.html
Up on the hill at the University of Utah, representatives of apparel provider Under Armour have hit up administrators for a surcharge on sewing the Pac-12 logo on its gear.
It seems the frequency of display and increased size of logo use by Utah has surpassed normal costs of the sponsorship.

