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byucougar1Given BYU's Indy status, much has been said about what BYU is playing for other than NC. There is no conference championship, the Yewt rivalry game appears to be disappearing, no high profile bowl game, and poor Nov. opponent schedule. However, BYU has whey reason to play lights out because of the ESPN contract and BYUtv broadcast rights. We win on ESPN - we are attractive for viewership both with ESPN and BYUtv. If we increase exposure, we are attractive for high quality recruits because they will be seen playing on a regular basis. Increased following means more attractive games and more exposure and more attractive reasons to come to BYU - one eternal round. With this situation we become a profitable commodity and add value to any conference looking to secure revenue and fan following - gives BYU leverage. Thus, we have everything to play for because our future is directly tied to what we offer fans, networks, scheduling and perhaps a legit, big-time conference.
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