C
CougarbibProbably very relevant information to the Big 12 situation and the Church (posted elsewhere originally but moved here for discussion):
There is a fundamental difference between what the Church means by EXPOSURE and what the die hard fans want in ACCESS. There is a difference between exposure and access. We all want access in our own way. If you are a die-hard fan and live close enough - you go to the stadium every game. If you are a casual fan you go to the stadium once in a while - probably for a big game and pay through the nose to scalp a ticket. And as a die-hard fan, you dvr it and watch it again because you can get it on tv. For those of us half way round the world - I flew in for the UCF game - not that I really gave a hoot about UCF, I would have been more interested in Utah, USU, or SDSU, etc., or a BCS team, but that was the week for me to go personally and see if I was misjudging why Heaps was missing all of those throws. Luckily, I can afford to go to Utah on tthe way to or from somewhere else, usually, and do that. I have season tickets. My BYU student sons use them now, but in other years siblings, nephews, nieces, etc., got some free tickets.
But below is EXPOSURE - that was all ACCESS. ACCESS is for the existing fans. EXPOSURE is for everyone else. Those Friday night games got seen by tons of people who are not BYU fans, might become BYU fans, are not members of the Church, might become members of the Church, who did not seek the game out, some are college football junkies and it was the only game in town on Friday night. I have had several let me know that they saw it. Some here in Hawaii use it to scout us out. They play us later. That is access and esposure.
Some people will seek out the BYU game because they want to see it for some reason and will look for it. Utes will seek it out and hope we lose. That is access and exposure. If they want it bad enough, they will go KSL internet radio or Justin TV, etc. to get access. They love it when ESPN provides ACCESS and BYU TV provides ACCESS.
Most EXPOSURE happens when people just stumble onto it without seeking it out. Those can be massive numbers of people who will watch it that are much larger than the seekers that will go look for it. That is what drives big TV revenue, and Church exposure. The one thing makes ESPN interested - revenue and the other makes BYU interested - Exposure. BYU never mentions ACCESS or MONEY - they are nice by-products of EXPOSURE.
It will all work. I was on the Big 12 bandwagon - driving it iirc. But Independence is just fine and better in many ways - related to exposure. Since Armageddon did not happen and looks less likely to happen for a while, that is probably why BYU cooled on Big 12 or maybe asked more than Big 12 would concede relative to exposure. Don't go ballistic over it.
Scheduling is the only problem with Independence that matters. And we need plenty of cupcakes anyway. Whine to me about the schedule right after we go undefated a couple of times in a row. The problem with the schedule is playing too many good teams on the road. We cannot do that if EXPOSURE is going to work. People will stumble across a competiive game and watch it. They will not stay tuned into a blowout if not a fan of one of the teams or a Jimmer type player. They just won't.
So as long as we do not schedule ourselves into oblivion - Independence may be the best solution.
BIg 12 would be a shorter path to a NC or other BCS BOwl if we could compete - we would have to recruit more speed than could probably follow the honor code to even compete in the Big 12 let alone win the Big 12. That might have spelled the end of meaningful exposure.
Losing loses ESPN's interest and the casual viewer that might stumble across the game and nobody would even bother to seek us to scout us out as they would assume automatic win.
There is a fundamental difference between what the Church means by EXPOSURE and what the die hard fans want in ACCESS. There is a difference between exposure and access. We all want access in our own way. If you are a die-hard fan and live close enough - you go to the stadium every game. If you are a casual fan you go to the stadium once in a while - probably for a big game and pay through the nose to scalp a ticket. And as a die-hard fan, you dvr it and watch it again because you can get it on tv. For those of us half way round the world - I flew in for the UCF game - not that I really gave a hoot about UCF, I would have been more interested in Utah, USU, or SDSU, etc., or a BCS team, but that was the week for me to go personally and see if I was misjudging why Heaps was missing all of those throws. Luckily, I can afford to go to Utah on tthe way to or from somewhere else, usually, and do that. I have season tickets. My BYU student sons use them now, but in other years siblings, nephews, nieces, etc., got some free tickets.
But below is EXPOSURE - that was all ACCESS. ACCESS is for the existing fans. EXPOSURE is for everyone else. Those Friday night games got seen by tons of people who are not BYU fans, might become BYU fans, are not members of the Church, might become members of the Church, who did not seek the game out, some are college football junkies and it was the only game in town on Friday night. I have had several let me know that they saw it. Some here in Hawaii use it to scout us out. They play us later. That is access and esposure.
Some people will seek out the BYU game because they want to see it for some reason and will look for it. Utes will seek it out and hope we lose. That is access and exposure. If they want it bad enough, they will go KSL internet radio or Justin TV, etc. to get access. They love it when ESPN provides ACCESS and BYU TV provides ACCESS.
Most EXPOSURE happens when people just stumble onto it without seeking it out. Those can be massive numbers of people who will watch it that are much larger than the seekers that will go look for it. That is what drives big TV revenue, and Church exposure. The one thing makes ESPN interested - revenue and the other makes BYU interested - Exposure. BYU never mentions ACCESS or MONEY - they are nice by-products of EXPOSURE.
It will all work. I was on the Big 12 bandwagon - driving it iirc. But Independence is just fine and better in many ways - related to exposure. Since Armageddon did not happen and looks less likely to happen for a while, that is probably why BYU cooled on Big 12 or maybe asked more than Big 12 would concede relative to exposure. Don't go ballistic over it.
Scheduling is the only problem with Independence that matters. And we need plenty of cupcakes anyway. Whine to me about the schedule right after we go undefated a couple of times in a row. The problem with the schedule is playing too many good teams on the road. We cannot do that if EXPOSURE is going to work. People will stumble across a competiive game and watch it. They will not stay tuned into a blowout if not a fan of one of the teams or a Jimmer type player. They just won't.
So as long as we do not schedule ourselves into oblivion - Independence may be the best solution.
BIg 12 would be a shorter path to a NC or other BCS BOwl if we could compete - we would have to recruit more speed than could probably follow the honor code to even compete in the Big 12 let alone win the Big 12. That might have spelled the end of meaningful exposure.
Losing loses ESPN's interest and the casual viewer that might stumble across the game and nobody would even bother to seek us to scout us out as they would assume automatic win.